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workagain1209
20 décembre 2010

How Hermes Thrives in the Recession?

How Hermes Thrives in the Recession?

We have always an eye on the Hermes bags. We once talked about the huge Hermes handbags fan-Victoria Beckham, and We discussed the differences between Birkin bags and Kelly bags, and we knew that Hermes bags topped the list of Top 10 Timeless Classic Fashion Items. Well, today’s topic will focus on the brand’s strategy under the economic recession.

Actually, the strategy of  Hermes   does not change at all. According to Patrick Thomas, they respect the legacy of the brand’s history and say no to the short-term profit. That is why no Massive and few discounts appear even in the worse economy. Never forget the orientation. Otherwise, you may win the short-term money but lose the future.

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